Motivation affects learning

IntroductionMotivating employees in an organization means helping them perform their work, compensating them for their labors, and solving problems that arise. Consequently, human resource management plays a central role in this especially since they are responsible for how people are treated in their own unique kind of organization. Effective managers are concerned about their employees.It has been revealed that by applying techniques to motivation and training, people will be inspired to examine the incentive and recognition programs. These programs can improve employees’ life. This way, proper reporting is done and the staff are not disillusioned. Managers provide reward programs promptly. It states that â€Å"When training is linked to a reward program, employees are motivated to absorb the content, and that translates it into improved performance. This paper looks into the different ways of motivation especially in the organizational aspects so that learning is facilitat ed and hastened.Gellerman (1992) defines motivation as the â€Å"art of helping people to focus their minds and energies on doing their work as effectively as possible.† The task is to motivate everyone, at all times, through every possible technique or approach available and apt for the situations. They need to enjoy themselves in the process. There are many questions that have to be answered, such as who are the people, what are their job tasks, how do they get paid, with whom do they work? Because of these varied and ever-changing elements in motivation, this is not a simple or easy task†.   The difficulty is that all people are different from one another in many ways; hence what might motivate one person does not necessarily work for another person – different strokes for different folks.Effects of Good Relations with EmployeesGood motivational techniques with the employees result in good service of the company because the employees feel good and satisfied and they deliver their service better than those who are not contented with their jobs.  By providing good human relations with the employees, they will be highly satisfied and they will be more productive.  The management that provides opportunities for the employees to grow and develop will be more successful as the employees will be challenged to do better.Employees can also feel their value when they are motivated accordingly and when they are given programs that would make them feel they deserve the job responsibility.  As a result, the workers will support the management more and in the end everybody benefits, the employees develop their potentials and gain high job satisfaction giving the management less problems and a higher productivity turnover, and in due course the business thrives. As part of your â€Å"welcome to our fastfoods business,† find out what their dreams  Ã‚   are, how they think that business should work for the customers, what they hate, and what they like. Ask how they have used technology in the past.The entrepreneur’s perception on subordinates will greatly affect decisions between the two dimensions they are going to emphasize. If they assume that their people are responsible and capable, there would be less control and leaders would put more reliance on their people. Otherwise there would be a large amount of control on their workers.   But more than the well-established organizational design and properly selected leadership style, Beer emphasized the importance of people because without the capabilities of these people, the goal of effective organization would be difficult to attain, or worse, would never be reached (Beer, Michael).Organizational behavior’s emphasis on people makes the management understand their employees more and make them committed in pursuing a common organizational goal of productivity and effectiveness. One of the strategies in building the performance of a worker is through motivation. People who are satisfied with their job are motivated to be more productive. In order for the manager to effectively motivate his employees, he must have knowledge on what determines their motivation.Again, under the principle of cause and effect, and the studies on the behavior of organization, an effective leader could formulate a motivation technique that would fit into the needs of the workers and encourage them to be more productive. Understanding what moves workers to work more productively would make the decision of the leaders in coming up with a motivational technique more acceptable to the workers and in turn would give favorable results for the whole organization.Businesses continue to succeed because of the value it places in their service and the clients.  However, without its human resources, no one will be able to deliver its service.  No technology can take the place of human resources.  The employees are the most important resource in any way.  H umans can adapt and improve, be taught and learn.  Technology will always be mere tools of humans, either using it to improve himself or to destroy himself.Good management see their employees grow in the company and as persons of their own rights.  They see them highly motivated to â€Å"achieve their goals, gain positive perspective, have that power to change, build self esteem and capacity, manage their own development and help others with theirs.† (Goleman, 2005) Moreover, they appreciate the value of building a climate of honesty, openness and trust; understand what they want from work so they can be aligned with each other in terms of expectations and aspirations; encouraging others  to do well and complimenting those who perform well and who work at best in an effective organization. (Goleman, 2005)Importance of Employee Motivation and TrainingPeople experience failure in one way or another. But if there is a positive consistency in one’s life (that is, if one consistently learns from his mistakes and mature through them to bring harmony and balance in his life), one can, for the most part, avoid repeating the same mistakes. Time is the vehicle that allows one to make course corrections, and time allows him to recover and improve. High achievers will see the future as an endless opportunity because of all they can learn and accomplish – rather than seeing doom and disaster because of missed opportunities and   â€Å"what might have been† in the past.Things are clarified and the process is checked if well understood. People are not left clueless about how things need to be done. Clearly, if the process is well understood, it stands a chance of being described and automated. A chain of reactions and influences causes a very fast ripple effect and things are controlled early on especially if it is in connection with rumor mills. But, whether it is rumors racing through the company at warp speed or a change in how people r elate to each other after reorganization, one cannot help but be conscious of the effect. What is important is that things are communication well to everyone (Cheese and Thomas 2003).Based on research on entrepreneurial and diversified businesses successful firms have competitive markets that have fast, high-quality, and widely supported strategic decision making processes.   Indeed, the remarkable success of high performance teams is not the result of luck. It is the predictable outcome of intense concentration on values, proper motivation and strategies on cultivating what the German writer Goethe called â€Å"the genius, power and magic† in ourselves.We have been burdening managers for years with an impossible task, telling them they ought to motivate others single-handedly, when the most a manager can do for others is to jump-start them – inspire them. Real motivation catches internally, after the mission is clear. Peak performers draw productivity from deeper re serves that are inexhaustible – from the sources of motivation. You can tell people to value excellence. You can insist that they increase their productivity. You can emphasize the need for changing their behavior. You can attempt to train people and motivate them to upgrade their job skills and increase their effectiveness. But until an individual makes a personal commitment to achieving peak performance or makes that internal decision to excel, nothing much will happen (McClelland, D. 1955).REFERENCESBeer, Michael. â€Å"Organizational Behavior and Development.† (n.d.) Retrieved Jan. 13, 2007 at

Theme of Short Story Lust

The Theme of â€Å"Lust† The theme of the short story â€Å"Lust† changes throughout the story as you continue reading. In the beginning, it seems as if the protagonist is doing what she likes and enjoys. However, as you keep reading you realize that the protagonist seems to be looking for a solution to forget the pain she is feeling. According to , â€Å"When you first start to read the story the protagonist seems to be experimenting with new things and new experiences.She is trying to get to know who she is as a woman in a sexual aspect. The author, in the beginning, uses short sentences with a more cheerful vocabulary. As the short story further continues, the sentences are much longer and the negativity shows. Her vocabulary is no longer cheerful. It is as if the protagonist is trying to get over an unbearable and painful relationship, but doesn’t know how†. In my opinion, I think the protagonist is afraid of loving again so keeps her emotions hidden.S he also keeps her distance and by doing so she turns to lustful activities with multiple partners. The protagonist is lacking some kind of love, she may not even love herself. If she cannot love herself then how can she love at all? The protagonist has a emptiness that she wants to fulfill, but does not know quite know how to. She feels sad and alone, even rejected in several different ways. She is feeling used by her multiple partners, yet deep down inside she wants them to love her in some kind of way, not just in a sexual way.The protagonist wants that sense of security and tender lovingness she is lacking in her life. She doesn’t seem to realize how badly she wants to fill that empty void she knows she has. I think that the protagonist feels she doesn’t even exist, her self esteem is very low and she has no confidence in herself. This could also mean she had some kind of family issues as a child. She may also be lacking love from her parents or they never showed he r love. If that is the case then she only knows how to be distant.She is afraid of opening up to a man and letting him in. She has definitely dealt with some type of heartache in the past. It is slowly destroying her and bringing her down. The protagonist is settling for less than what she deserves. This is all she knows and doesn’t think she deserves more. She is looking at the situation as being â€Å"better than nothing†. Furthermore, in all actuality her emotional pain is intensively increasing with each one of her lover’s.

Native American Culture Essay

Estrangement is the state of being withdrawn or isolated from the objective world, as through indifference or disaffection. Ill-advisedly, the protagonist from â€Å"The Lone Ranger and Tonto Fistfight in Heaven† is forever bound in this state of mind. His internal conflicts enthrall between fighting for his Native American ethnicity, and, finding his purpose to this world. This link between the two becomes a challenge due to his pessimistic, and protective attitude for his race. The narrator’s volatile actions imply his frustration towards the discrimination against his native Spokane reservation heritage. The protagonists’ Native American upbringing intertwined with White culture challenges his Red and White thinking. The protagonists’ family style upbringing has distilled values that are outlived in his Native American identity. Unfortunately, the protagonist is quite protective of his Native American descent. In fact, his view of people is quite pessimistic towards the Native American race. This rigidness to his ethnicity is foretold in two parts. As humans, we are first born with an identity that is kept close to us, such as Native American, African American, or Grecian. Although we are born with uniqueness; the values we instill to our race are brought about through parent’s effort in raising their children. For Sherman Alexie, he’d developed a cynical character who bares strong connections to his Native American race. The protagonist’s existence and demeanor is uncanny because he’d been destined for a life of prosperity through public schooling and a college education. Found here, â€Å"But I was special, a former college student, a smart kid. I was one of those Indians who was supposed to make it. I was a new kind of warrior. † This quote reveals his sense of insecurity concerning his life thus far and how he has not lived up to his expectations. â€Å"The Lone Ranger and Tonto Fistfight in Heaven† exposes a few scenes where the main character is fighting for ethical freedom outside of Spokane. The protagonist’s discriminative experiences begin at a convenience store in Seattle where he feels like a predator lurking amongst his preys. As stated, â€Å"He looked me over so he could describe me to the police later. † The protagonist was familiar with this wicked look; as he’d lost a close relationship to its devilish hands once before. His loss began like this, â€Å"When one person starts to look at another like a criminal, then the love is over. † As Native American, these adverse impressions occur randomly as seen through the Police incident. In this scene, the protagonist had been pulled over in a wealthy neighborhood by the police officer, â€Å"You’re making people nervous. You don’t fit the profile of the neighborhood. † This was a friendly way of saying; you are not wanted in this area, please leave. These occurrences are upsetting to the narrator as they have affected his view of Whites. As the protagonist becomes disgusted with life, he packs his belongings and heads home to Spokane in Washington State. While home, he realizes that connecting to his family and finding peace is not easy. His weak-minded thinking is foreseen here,† They’d been expecting me back the day I left for Seattle. There’s an old Indian poet who said that Indians can reside in the city, but they can never live there. † In fact, while living in Seattle, his dreams became nightmares of a vivid war scene between the Red’s and Whites. The Indians became slaughtered by the Whites and at one point, â€Å"Three mounted soldiers played polo with a dead Indian woman’s head. † This graphic image stays with him as he found accounts of this madness occurred in the old west and in parts of the world today. The protagonist’s dreams and Native American ethnicity have instilled protective beliefs to his ethnicity and real life demeanor towards others. Although he’s strong-willed concerning his background, insecurity remains present. One instance occurs where he starts a job in Spokane at the local high school exchange program. He answers phone calls and asks himself, â€Å"Sometimes I wonder if the people on the other end of the line know that I’m Indian and if their voices would change if they did know. † His insecurity exponentially evolves to every facet in his life and only exacerbates his pessimistic attitude. The cynical behavior by the protagonist has incurred due to several discriminatory experiences. One being, the protagonist’s cup is full; which allows him to believe this Red vs. White rivalry will never change. Because of his ignorance, he leaves no trust to anyone and is forced to run when he encounters discrimination. One situation that symbolizes the protagonist’s doubtful thoughts is encountered at his hometown basketball court. He comes home to find the new BIA chief’s White kid named Jimmy Seyler who can play ball. â€Å"And he could play. He played Indian ball, fast and loose, better than all the Indians there. † That night, Jimmy whooped on every Indian who played Basketball. I recognize this as a change of tone and direction in the protagonist’s life. At this point in time, he realizes that he must submit to his Red vs. White rivalry in order to move forward in his life. Just as Jimmy will advance and become an NBA star, the gap between the two races, White and Indian will only become larger. Indian’s will control the small reservation plains out West while the White culture advances to become a powerhouse figure in the United States of America. Hereafter this epiphany, the protagonist’s life begins to move forward as he starts a new job and connects with his ex-girlfriend once again.

Price Ceiling and Price Floor Research Paper Example | Topics and Well Written Essays - 1000 words

Price Ceiling and Price Floor - Research Paper Example Defined in the simplest of terms, price controls can be defined as the definition of a certain maximum or minimum level of the prices by the Government at which a good will be available in the market. The two most basic level of price control mechanisms undertaken by the Government are Price Ceiling and Price Floor. The Price Ceiling is the maximum price at which a good can be sold in the market whereas Price Floor is the minimum price at which the good will be sold in the market. While price Ceiling is generally meant to save consumer interest, the price floor is intended towards saving the interest of the supplier. Price Ceilings can be categorized into two types: Binding Price ceilings are the one which is at a level lower than the equilibrium price and hence has a significant impact on the market equilibrium. Non-binding price ceilings are set at a level higher than the equilibrium level. Examples of price ceiling include setting up rent control in New York, while the setting of minimum wages is an example of a price floor. Price floors are often imposed during crises like wars, droughts or natural disasters. Price floors are generally set for agricultural products to save the interest of the farmers. Indonesia, where more than 20% of the population is below the poverty line, Government takes active participation in controlling the prices. In order to curb inflation, the Government of Indonesia has time and again imposed control on the price of rising. The price control is also aimed at helping farmers. Prior to this, the Government had imposed price controls on cement because of the strategic nature of the industry. The Government set a maximum retail price at which cement could be sold and allocated production and distribution quotas amongst all the players.  

This is a PERSUASIVE paper arguing that VIOLENCE ON TV AND IN MUSIC Essay

This is a PERSUASIVE paper arguing that VIOLENCE ON TV AND IN MUSIC causes individuals to perform physically aggressive behavior which can result in injury, and - Essay Example Now that television has spread out into the world in such a big way, there is obviously no way one can turn the clock back and wish it a perennial goodbye. It is a necessity, but it could also be a menace, depending on the way it is used. Psychologists and social activists have time and again, over the years, conclusively established that without proper parental guidance, children are being adversely affected by exposure to the wrong programs in TV. Tender, impressionable, and receptive, the mind of a child is eager and ready to accept thrilling encounters and heroic feats. Therefore, while watching violent encounters and high decibel music, not only he enjoys the pulsating effect but also begins to build a personal bond with the characters in the movie. Eventually, within a short period of time, the child has decided that these are the programs and characters that he is going to be relating with for the rest of his life. In Chicago, two boys, both outsiders, enter, a maths classroom, and are locked in a fight. When the students and teacher try to break it up, one of the students gets fatally stabbed by the outsiders who then flee. Two teenagers burst into their Colorado high school about one year ago and gunned down 13 people. Then they shot themselves. Though it had appeared to be a spur of the moment event, it emerged later that the two had the bloodshed meticulously planned "down to the last bullet and explosive" for nearly a year. It was a murder-cum-suicide mission. Their bigger plan had been to blow up the entire school with pipe bombs attached to their bodies. Society is benefiting in terms of gross national product with everyone, including women, working. However, Kevin Dwyer, president of the National Association of School Psychologists (NASP) is not pleased. He is direct to the point, "Kids are growing up without the supports they had in the past." Due to the abysmal lack of parental care, the television has become the stalwart companion after school hours for children. A child spends about 2 minutes communicating with his or her parents on an average day as compared to 16 hours a day glued to the television, writes journalist George Howe Colt in his 1991 book, The Enigma of Suicide. Studies are noncommittal on how exposure to images of murders and assaults on the television affects children's behavior, though many psychologists are convinced that violent television shows, movies, and computer games inflame destructive tendencies. Tellingly, more than 86 percent of television shows and movies portray characters who have their interpersonal problems solved with violence, according to NASP. According to the Center for Media Education in Washington, by the time he completes his elementary

Introduction and Outline on ;Measles Outbreak in America Research Paper

Introduction and Outline on ;Measles Outbreak in America - Research Paper Example This is an outline of some of the major areas in the research paper, Measles Outbreak in America. Reasons for Vaccination- These are identified as some of the main reasons why American parents should have their children vaccinated against measles, which also aids in taking care of mumps and rubella. It is a highly contagious disease, and for that reason, individuals must be vaccinated against it to prevent a pandemic from happening. Reasons against Vaccination- These surround the highly controversial issues that try to insinuate that the vaccine for measles is slowly giving American children other ailments, for example; autism. This is the biggest challenge when it comes to the vaccination process, where the public is ignorant of what is meant to benefit the entire population, and is slowing the process of eradicating this disease. Factors leading to the differences of opinion- Different research studies that indicate the MMR vaccine is harmful may be among the top reasons why the vaccine is under so much scrutiny. The lack of information also plays a herculean role in reducing the knowledge-base of most Americans when it comes to measles and the vaccine meant to protect the population against it. Recommendations- By identifying what needs to be done in terms of sensitization, the American public can be made aware of what is crucial for their survival, and those of their children. Measles is a killer disease and a high number of most cases can be solved if only the public was educated on the subject of vaccination. The health sector may have its work cut out for them, especially when the population is not aware that what they think is right may actually kill them in the end. Conclusion- Assuming that measles is non-existent does not make it so. People are being infected with this disease, because they chose to assume it was eradicated.

Political Parties and the Electoral Process Essay

Political Parties and the Electoral Process - Essay Example Apparently, the two major political parties receive massive support due to the ideologies (Levendusky, 2009). Consequentially, the two leading parties in the US are the democrats and the republicans. They have been dominating the political scene of the United States for years and have since amassed massive support in regard to their presidential candidates. The two parties hold contrasting views of different ideologies which receive prevalent attention. Therefore, the two parties either choose to take a liberal view of ideologies or settle on the conservative view of ideologies. The liberal view states that abortion is a legal action that is taken by women as citizens of the United States. They state that women are human beings who have the right to make decision in regard to their lives. Therefore, they have legal choice of using abortion to control their lives as it is open to all the citizens. On the other hand, the conservative view states that immorality is not acceptable (Ashbe e, 2004). As a matter of fact, they state that abortion is immoral and should be banned. In this particular view, the politicians think that abortion is an infringement of the right to life since the unborn child is a form of life. The second point of contrast is the issue of gun control (Levendusky, 2009). Gun control is a prevalent issue in the United States since many people would wish to own guns for security reasons. Since the government issues licenses for individuals owning guns, there is need to have restrictions and control on the issuance. On one side, the liberal view of ideologies states that there should be high restrictions of gun control. As such, there should be a number of laws that should restrict the ownership of guns. Inclusion of stringent laws would reduce the bizarre incidences that occur due to gun ownership. On the other hand, the conservative politicians insinuate that there should be less restriction on the gun control issue. The third issue that draws att ention in the two leading parties is the issue of taxes (Levendusky, 2009). Taxes affect all the citizens of the country and should be considered with utter keenness. On one side, the liberals think that taxes should be high and progressive. Higher taxes will give the country more revenue which will be used for development. On the other hand, the conservatives state that taxes should be lower and progress at a lower rate. This will not affect the citizens as the taxes will not have dire effect on their income. Lastly, the two political parties differ on the issue of gay marriage. For example, the liberals state that gay marriage should be legalized. On the other hand, conservative politics state that gay marriages are illegal. Key reasons why third parties have never been successful at the presidential level Though there are third parties in the United States, they do not seem to give an impressive performance in the presidential elections. This has been attributed by a number of re asons. First, the two leading parties have been clinching the presidential office. As such, the parties have had the advantage of holding the office and pushing their candidates to get a better place in the upcoming elections. On the other hand, the third parties have not had such an advantage. Secondly, the ideologies of the two leading parties are steadfast. The two leading parties take a stand in the prevalent issues in the country and expound on the strategies they will use in solving the situation. This

Should English be the Official Language Term Paper

Should English be the Official Language - Term Paper Example The politicians have always avoided the issue and there has always been a silent agreement that English is the official language. Nevertheless, during the history, there have been a few moments where the debate gained significant attention and discussion. For example, it was in the year 1907 when President Roosevelt wrote, â€Å"We have room for but one language in this country, and that is the English language, for we intend to see that the crucible turns our people out as Americans, of American nationality, and not as dwellers in a polyglot boarding house† (Garcia, 2005). Furthermore, during the First World War, as an attempt to sideline the German language, along with removing the books in the German language from the libraries, people were feeling the need of one common language. However, over the past few years, this debate has gained momentum and experts fear that the issue of national language that is alien to the culture of the United States may tear the country apart, as it has done in many other nations in the world (Simpson, 2009). As of 2010, thirty states had adopted English as the official language with laws protecting the same. It is interesting here to note the struggle in the state of Arizona where English recently became the only official language with full force. ...   Nevertheless, in the year 2005, another bill regarding making English as the official language was passed by the legislature but the Governor vetoed it. Finally, it was during the fall of 2010 when the struggle of the campaigners in Arizona bore fruit and English once again became the only official language of the state. A national language is very much like a national flag or a national anthem whose sole purpose is to protect the identity of the nation. Furthermore, the national language is symbolic of the nation and their culture and considering the diverse cultures in the United States, English as the official language will allow these diverse people to develop a sense of identity and association with their culture and country through the language (Cummins, 2000). Important here to note is that by making English as the national language, the country will save billions, if not trillions, every year from the money spent in the educational system. The governments spend a huge sum of money in order to improve the reading and speaking skills of students who are non-native speakers. In fact, for many years, this has remained a weak spot of our educational system. Making English as the official language will help the governments save the money spent on reading bills, translations and teaching more than one languages at schools (Simpson, 2009). Opponents of the current stance believe that by making English as the official language, one would suppress the other languages and the native languages of the immigrants thus making them lose the part of their culture. However, the same is not true.

Information Systems Assignment Example | Topics and Well Written Essays - 1000 words

Information Systems - Assignment Example The main goal of the SAMS-E system is to automate processes such as unit level reporting, unit level maintenance supply, and issuing reports on field and sustainment support. The system supports different elements of unit level maintenance as well as shop production roles of sustainment and Field maintenance. The SAMS-E system has various benefits and disadvantages like any other information system. One of the most significant benefits of the system is decentralization of management processes I the US Army. The system allows for top management to exercise their managerial responsibilities and monitor army operations at lower levels of the structure. With the system, the army is able to manage various units scattered around the world from one central place. This has come with various other benefits to the army because it ensures accountability of leaders in the army. The system is able to provide timely delivery of information and reports on various issues thus facilitating management processes. Another advantage emerging from the system is facilitating coordination of various specialized army projects and decision-making. The system ensures efficiency and consistency of decision-making processes regarding management to of army equipment. With this system in place, the top leadership of t he army will be aware of emerging problems and issues in various departments and units in various regions, in the world and be in a position to make appropriate and relevant decisions using the information available in the system. One other advantage of the SAMS-E system is integration of various units and processes in the army. This system will greatly enhance the organizational structure of the army by integrating management of various resources such as the army equipment, facilities, funds, and personnel. The system will also integrate planning processes, coordination and

Yimou Zhang Films Essay Example | Topics and Well Written Essays - 500 words

Yimou Zhang Films - Essay Example The new generation, which Yimou Zhang currently works in, has upheld the color symbols of the old generation and even introduced some new ones as well. The color red is the most outstanding and is symbolic of revolution: little red books, red flags, red guards and not forgetting the red sun, which is symbolic of Chairman Mao. It is along this culture that Yimou Zhang also uses the color red as symbolic. Literature review on the subject reveals contradictory and far ranging interpretations to Yimou Zhang’s red. There are those that construe the red setting identified at the end of Red Sorghum to the red spot in the Japanese national flag. There are those who interpret red lanterns seen in Raise the Red Lantern symbolic of the sexual control of the patriarchal despot. Moreover, the setting sun may also serve to elegize the demised heroine and the red lanterns may also symbolize the accomplishment of the concubine’s desire. The red color as used by Yimou Zhang, similar to other symbols employed by the director, transcends narrow interpretation since it emanates from and also acts as rebellion against tradition. The color red now takes up a myriad of symbols and not merely as a symbol of celebration in traditional china; or the symbol of revolution according to modern china, or a symbol of malice. The color red can also be symbolic of mood. This is according to Yimou Zhang who stated that the Chinese people are often too reserved and too moderate†¦ the limitless fields of red sorghum elicit sensory excitement and encourage an unrestrained lust and zest for life. Another common theme that can be evidenced in films directed by Chinese film director Yimou Zhang is politics. The color red by Zhang contains to a significant extent contains political messages and inferences. Being brought up in the era of Chairman Mao, the Chinese Communist revolutionary and the founding father of the Peoples Republic of China, Zhang

Believe and Culture Build Awareness Research Paper

Believe and Culture Build Awareness - Research Paper Example However, despite this seemingly important trend, many other security concerns are also emerging, which threatens the effective use of these technologies (Erickson 2008). This paper examines some of the challenges being associated with the process of establishing firm security systems in individual and corporate information systems. According to Scambray & McClure (2001), hacking can be described as the unauthorized entry into a person’s information database online. In the need for creating and using technology as a leveraging point for organizational effectiveness, individuals and organisations have developed websites and other online databases where they develop and store their confidential information. In this regard, the information is supposed to be kept away from the reach of unauthorized persons. In order to ensure that this information is secured safely, it is often expected that one uses effective and reliable passwords among other important approaches that can ensure that this information is safely secured (Scambray & McClure 2001). Additionally, the process of hosting these websites is supposed to be done on secure networks, which ensure that hackers and other malicious attackers do not gain entry into these information systems. Just like in normal aspects of life, intruding into someone’s physical space without his/her permission or context amounts to security threat. Culturally, it is important that one seeks permission before entry into a house or an office, in the same way, hacking can be seen to be violating the cultural ties that concern respect for one’s space and freedom. In all societies across the world, good mannerism involves several subsets including observing and respecting people’s physical space among others. In the same way, the development of online systems like websites and social sites is supposed to incorporate this important security concern. Across the world, many issues have so far been raised about the

Orca Whales- Greek God of the Underworld Essay Example for Free

Orca Whales- Greek God of the Underworld Essay There are three different types of Orcas species documented to date; resident, transient and offshore pods. The resident pods are separated geographically speaking and have been documented living spring, summer, and fall near the Washington coastline and have been spotted as far south as the Central California coastline. They have been spotted in the Puget Sound, Vancouver Island, Strait of Juan de Fuca, and the Southern Georgia Strait. While little is known about their movements; genetic data does suggest that these whales do not usually mingle with those from the other species. The Southern Resident Pod is currently on the endangered species list and is protected by the Marine Mammal Protection Act (MMPA) and a distinct species under the Endangered Species Act. There are 88 whales currently listed on the list for the resident whales that researchers have documented using the whales saddle patch’s as a signature to name and number each whale. All whales have a distinct marking behind their upper dorsal fin that in reference to humans would be like their own finger print; no two are alike. The resident pod is usually led by an older and wiser female whale and they usually stay together in large pods. They swim and hunt together. The male whales on average can grow up to 24 feet in length and weigh between 7 to 10 tons. They typically live up to 30 years but can live up to 50 to 60 years. The females on average grow up to 21 feet in length and weigh between 4 to 6 tons. They typically live up to 50 years but can live up to 80 to 90 years. These averages usually vary if they are in the wild or captivity. The pods grow to large numbers as the young never leave their mother’s side; so there will be times when multiple generations will be swimming side by side. While resident whales prefer fish their counterpart the transient prefers marine mammals. The transient pods are not as reliable as their counterpart the resident in that they do not live in large pods and usually have a family of only ten whales or less. They do not rely on the mother figure to lead the group as the resident whales do. The transient pods diet is often geographically specific. They share their boundaries with both resident and the offshore whales. The offshore orca pods are typically smaller in size and they are less sexual dimorphism; both the male and female share the same features and appear less visually different. The resident pod and the transient pods have distinct differences between the male and female whales; not only is the male a larger mammal the male also has a top dorsal fin that can reach up to 5 to 6 feet out of the water while the female fin is not as profound. These different Orca species do share some common features as well; the orca is a highly sociable and curious mammal. They communicate with one another using clicks, whistles, and pulsed calls. Orcas prefer cool waters and rely on echolocation for navigation and discriminating between prey and other surrounding objects. Each species may have their own dialect as people do from different parts of the world. All three pod species also can share some of the same threats that are endangering their species all together. The Orca has no one to fear except for the human being; there is not an animal in the ocean that they fear. The threats that come can be from contaminants in the water, to depletion of their prey, a ship collision or oil spills. Whales can be threatened by noise, industry and even military activities. There is also the possibility of being caught in a fisherman’s line.

Audience Misdirection in Magic Acts

Audience Misdirection in Magic Acts For hundreds of years, magicians have performed acts which are perceived to be impossible, causing the viewer to question how the act was performed. The viewer would generally know that act performed by the magician will use some sort of trickery or illusion, but still viewers are usually unable to detect the change when it occurs, even when the trick is in full view of the audience. Sometimes when a magician performs a magic trick, he uses misdirection to trick the audience. The magician would usually draw your attention elsewhere while the trick is being performed to stop the audience seeing how it is done (Kuhn, Amlani Rensink, 2008). Kuhn and Tatler (2005) recorded eye fixations of the audience as a magician was performing a magic trick developed especially to see the effect of misdirection on the audience. It was a relatively simple trick; lasting only 15 seconds, where the magician was to drop a lighter and cigarette into his lap without the audience seeing, causing the audience to think the items had magically disappeared. First the magician removes the cigarette from the packet and deliberately puts it in his mouth the wrong way round. He then pretends to light the cigarette, which enhances the audiences interest in the mouth/cigarette region. Both magician and the audience then realise the mistake, and the magician turns the cigarette around with his left hand while keeping his gaze fixed on his hand and cigarette. During this time the magician drops the lighter into his lap, which is in his right hand. He then causes attention to go to the disappearance of the lighter by attempting to light the cigarette. When he is unable to light the cigarette, he looks to his right hand, snaps his fingers and waves his hand; pulling the audiences attention to his right hand. While the audience are looking at the disappearance of the lighter in the right hand, the magician drops the cigarette from a height of around 15cm. He then turns his gaze to his left hand, and opens it to show that the cigarette is also disappeared. The magician uses gaze direction to disguise his actions while performing the trick (Tatler Kuhn, 2007). Generally, people have an urge to follow the gaze of others, in particular when there is pointing or another similar gesture involved that pulls the viewers attention to a specific place. While dropping both the lighter and the cigarette from his hand, the magicians gaze is focussed in the opposite hand to which the trick is being performed. This causes the audiences attention to also be focused on where the magician is looking, and makes them miss the lighter and cigarette being dropped. The dropping of the lighter was not very visible and could very easily be missed; however the dropping of the cigarette was done in full view of the audience, from about 15cm above the table top, but this action is also not usually detected, usually due to gaze misdirection. This shows that the magician successfully misdirected the audiences overt and covert attention at the correct time during the trick, right when the disappearance occurs. Surprisingly, when the audience were told that the magician was going to misdirect them while performing the trick, most people are still unable to stop themselves looking where the magician was looking and therefore miss detecting how the disappearance was performed. When in close interaction people tend to look at each other a lot in an conversation setting, the average time people tend to look at each other is 75% of the time when listening, and 40% of the time when talking (Land Tatler, 2009). As the audience are viewing the magic trick, their attention is focussed on the magician who is performing the trick, and so have an urge to follow his gaze in whichever direction he is looking. The sharing of attention is a strong social cue, whereby people appear to look in the direction they see others looking. When an event or fully visible item is not noticed by the audience, it is often called intentional blindness (Kuhn Tatler, 2010). By the magician drawing the attention of the audience to his hand by snapping and waving it, he creates an area of high visual interest, which the audience are preoccupied with by processing those actions of the magician. Because of this, they fail to notice the event occurring in the opposite hand, which is an area of low visual interest to the audience. Kuhn and Tatler (2005) also considered visual factors which could cause the audience not to detect the change, such as blinking, and the distance of the fixations of the audience when the drop is taking place. However, these do not seem to influence whether the drop was detected or not by the audience. Blinking when the drop took place did not influence whether the audience detected the change or not. There was also not much difference in where the audience were looking and whether they detected the drop or not. When the magician dropped the cigarette, most viewers were looking at the magicians face, his right hand or the space in between. In the first trial only 2 people detected the drop and 18 participants did not detect the drop. What is interesting though, when the participants were shown the magician performing the trick again, all participants detected the cigarette being dropped. In the second viewing, most of the audience still look at the same place they were looking before; around the right hand and the magicians face, but this time, they are able to detect the drop. Only three participants looked where the cigarette was at the time of the dropping. This shows that the magician was successfully manipulating the audiences covert attention as well as overt attention in the first trial, but in the second viewing he was less successful at manipulating the audiences covert attention; allowing the audience to see how the trick was performed in the second viewing. There is also a difference in whether the disappearance of the cigarette and the lighter is detected by the audience depending on it being a live performance (when the trick is performed in front of the audience) or whether the audience watch the trick being performed on a screen. Kuhn, Tatler, Findlay and Cole (2008) found that the audience are more likely to detect the disappearance of the cigarette when watching the trick being performed on a screen, rather than in a live performance. This shows that the audience have a closer connection to the magician while performing the trick live, and are more susceptible to following the magicians social cues and misdirection to stop them uncovering how the disappearance occurs. However, even when viewing the trick being performed on a screen, the audience still look in the same area, so they do follow the gaze of the magician. The study found no difference in the fixation of the audience and whether the disappearance was detected or not, bu t they did find a connection in the time taken to go from one fixation to the other. People who detected the disappearance are simply faster at moving their eyes to the left hand from which the cigarette disappeared. It is interesting how the magician manages to avoid this detection of the trick, even though it is fully visible. He pulls the overt and covert attention of the audience away from where the trick is being conducted, simply by his gaze direction. Misdirection usually works as the magician creates an area of high visual interest were most of the audience look, and performs the disappearance in an area of low visual interest. Eye direction plays an important part in misdirection. In another experiment by Kuhn and Land (2006), a magician performs a disappearing ball trick. The magician throws a ball in the air three times while keeping his gaze on the movement of the ball. As the ball goes in the air, his eye gaze also goes in that direction. On the third throw however, the ball seems to disappear while in the air. There are two conditions in this trick; firstly the magicians gaze also goes up when the ball is thrown for the third time, and his gaze follows the movement which the ball is expected to take, and seems as though he is expecting the ball to come back down. In the second condition the magicians gaze is fixed on his hand for the third throw. This experiment shows that misdirection using eye gaze provides a huge impact on the results. 68% of the participants believed that the ball had left the screen in the air when the magician was looking upward on the third throw, but only 32% believed that the ball had disappeared in the air when the magicians gaze was fixed on his hand. This result shows that social cuing and gaze direction plays an important role in misdirection in magic. However, the eye movements of the participants showed that on the third throw, the area in which participants looked differed to where they looked for the first two throws. The eye fixations showed a pattern eye movements went from the magicians hand, to his face, to the air (where the ball would be) and then back down to his hand. This would be repeated again for the second throw, but for the third throw, when the ball disappeared, participants eye gaze was fixed around the area of the magicians face, or not far from his head. This fixation also occurred on those participants who were sure the ball had been thrown and had disappeared upwards. This shows that people perceived something had happened, even though they had not followed the gaze of the magician. This demonstrates that gaze direction matters and influences the audience to look where the magician looks. In conclusion, a magician misdirects his audience mainly through gaze direction. He looks in the opposite hand to which the disappearance is occurring, causing the gaze of the audience miss discovering how the trick had been performed. People generally follow the gaze of others,; look where they see someone else looking, and so the magician uses this strong social cue to influence his audience to also look where he looks. He creates an area of high visual interest for the viewer, by waving and snapping his hand, and performs the trick in an area of low visual interest to the viewer. By doing this he successfully misdirects the audiences attention, and performs the trick without anyone discovering how the cigarette disappeared.

Theoretical And Conceptual Framework Of Airlines

Theoretical And Conceptual Framework Of Airlines In the past of few decades ago, airline industry is being control very tightly with lots of regulations. For example, United State (US) air transportation industry is being control tightly by the Civil Aeronautics Board (CAB) on price, route and schedule of flight. After that in 1978, domestic air transportation market of US is having a free competition among airlines which allowed by the Airline Deregulation Acts of 1978. Through this act, every airline is allowed to set their own price, how frequent they are flying and the destination they want to fly to (Thomas, O.G., 2004). After the deregulation of American airline market, European air transport also experienced deregulation in the middle of 1980. The result of regulation is an increase competition of airlines and to open new entry to new airlines. The airline structure has changed due to deregulations. The airline industry becomes more competitive with numbers of competition. Changes of pricing strategy, marketing strategy and airlines networks such as hubs and spokes had made. There are lots of changes from deregulation such as service patterns, pricing, computerized of the management systems and industry structure. Deregulation and air transport liberalization make a turning point of airlines structure and marketing strategies. Travelers are rational and not willing to pay for a level of service which is not necessary (Pourat, H., 1994). Technological development had improved the management system of airline where they are now having seats inventory system and reservation system had been improved. During that time, lots of existing regulated airlines meet failure and left the airline industry. There are numbers of new entry airlines joined the airline industry as well. (Kaplan, D.P., 1995 cited in Thomas, O.G., 2004) report that, 19 jet operator formerly regulated by the Civil Aeronautics Board (CAB), only 7 survived until 1995. The most famous survivor, Southwest Airlines (created in 1971) remains a prosperous carrier today. Deregulation of airline market also brings in another form of new business model which is the low cost business model into the airlines industry as well. This will be further discussing in the next section. 1.2 Problem Statement The new idea of low cost business model was first brought up by Southwest Airlines in the 1970. It took 15 years for the US airline industry and 20 years for the EU airline industry to take up the challenges of the emergence of low cost airline business model. After the deregulation, in 1978, there are huge numbers of new entry of low cost airlines into the airline industry. Initially these new entry airlines was doing quite success but due to by having only low fare would not be able to sustain their business. They are lack of financial support to compete in the competitive airline industry during that time. There are new entries of airlines and airlines which faced failure and left the industry (Natthida Taweelertkunthon, 2006). There is another new generation of low cost business model emerged in the airline industry in 1990. They startup their business with a strong financial support and with a better and younger aircraft used. This new generation of low cost airline has rewritten the business model to compete in the US competitive airline business environment and also with the commercial airlines market. They had also shifted from their business strategy from product differentiation into low cost. They become more cost advantages through efficiency where their operational efficient help to bring down the cost. The emergence of low cost airline manage to steal customer from the commercial airlines especially price sensitive customer and served with wide range of services. Even those high end customers are not longer willing to pay such a high fare on air transport where this bring benefit toward the low cost airlines. Air transport is not a luxurious thing anymore. At this point of time, traditional airlines faced challenges from low cost airlines where they find difficulty on sustaining their business. In Asia, low cost airline business model is still a new idea and just started in year 2000. Nevertheless, this new business model do faced problem of restrictive of two countries involved. Problem had been solved through the agreement among Southeast Asia (SEA) countries. Air Asia the successful pioneer established in the year 2001 and took the sky in November 2002. The success of Air Asia with low cost business model is the reason of the growth of low cost airlines rapidly in Southeast Asia. There are numbers of new entries of low cost airlines such as Tiger Airways, Nok Air and etc. The fact that Southeast Asia has a massive population is crucial, more than 50 million people with a rising middle class and a growing propensity for travel. The geographical location of surrounding islands without viable and competitive alternatives modes of transportation in Southeast Asia will enhances LCCs an enormous competitive advantage over surface and ground modes. (Natthida Taweelertkunthon, 2006) Low cost business model of low cost airlines is different in between of SEA and US and EU. The application of low cost principle is different. For example, in US and EU, they could have a lower fare on landing at secondary airports. But in SEA, they couldnt be able to avoid air traffic congestion at the core airport easily. Therefore, SEA low cost airlines cannot be able to save and lower fare on landing fees and etc. Besides that, the competition faced by SEA low cost airlines is much competitive as compare to US and EU low cost airlines. This is because of there are lots of competitor in SEA country with low cost airlines. Therefore, the marketing strategy that being implement by the low cost airlines to stay and being competitive is important. This research proposal is focusing on the marketing strategy that implement by low cost airlines to gain competitive advantages in the competitive environment. 1.3 Research Question From the problem statement above, it brings to several research questions where the researcher need to collect information for the purpose of this proposal. What are the marketing strategies implementing by Air Asia? How does marketing strategies influence the sales of Air Asia? What are the objectives, benefits and cost of the marketing strategies implementing? Are there any differences in between of traditional and low cost airlines marketing strategies? How Air Asias marketing strategies make Air Asia to be competitive among other low cost airlines? 1.4 Research Objective Research objectives have been listed down at below to guide the researcher in getting and answering the research questions which had stated above. Identify the marketing strategies that being use by Air Asia. Analyze on the marketing strategies that had being used. Analyze the sales trend of Air Asia. Compare the sales trend and marketing strategies that had implemented. Evaluate the objectives, benefits and cost of the marketing strategies implemented. Compare the marketing strategies of traditional and low cost airline. Evaluate the competitive advantages of Air Asia. 1.5 Theoretical and Conceptual Framework 1.5.1 Conceptual Framework 1.5.2 Theoretical Framework The process of this research proposal is shown in the diagram above. First of all, the problem statement would be discussing that the emergence of low cost airlines in the airline industry. 1.6 Scope and Limitation 1.6.1 Scope In the business world, there are plenty of strategies that are implementing by different company to stay competitive in the business environment. The strategies implemented by company are such as marketing strategy, financial strategy, research and development (RD), management information system (MIS) and etc. in this research proposal, the strategy that is being focus on is marketing strategy of an airline. It is to research on the ways of an airline manage their marketing strategy well to gain competitive advantage. Airlines industry is a huge industry which consist of full service airlines and no frills airlines. This research proposal has limited the research topic into a small scope which is focusing on analyzing the marketing strategy of no frills airlines. Besides that, there are numbers of no frills airlines in the world as well. Therefore, the researcher has further scope the topic down to low cost no frills airline of Malaysia which is Air Asia. 1.6.2 Limitation In every research proposal, there would have some limitations which limit the researcher to collect better information or result for the presentation of proposal. There is limitation which face by the researcher when doing research for this research proposal. AirAsia.com (2010), Air Asia is the only low cost airline available based in Malaysia (which not consist of low cost airline (FireFly) with subsidiaries of Malaysia Airline System Berhad). There do not have choice to researcher where Air Asia is the only available choice to be included as the scope of the topic. Besides that, there are limited journals available about the marketing strategy of a low cost airline. Therefore, it is a limitation for the researcher to collect journals for review the literature. In addition, the marketing strategy of low cost airlines differs from airline to airline. It is difficult to finalize the main marketing strategy that is implementing by low cost airlines. 1.7 Significance of the Study This research proposal is important to YBhg. Dato Tony Fernandes, the CEO of Air Asia and the marketing manager of Air Asia. This is because the research proposal has a summary of the effectiveness of the marketing strategies that being implementing by Air Asia where it makes them to be competitive advantage and a head above other low cost airlines. They would have the opportunity to have an outlook on a different angel of view in order to further improve on their current marketing strategy by advancing the current strategic planning model. Besides that, another targeted reader of this research proposal is the marketing managers of other airlines (such as low cost or full service airlines). This is because they could have the idea of how Air Asia is having such an excellent marketing strategy which brings it to where it is right now as the Worlds Best Low Cost Airline. They could use the strategic that Air Asia is implementing as the role model to market their airlines to be more competitive as well. In addition, this research proposal is useful to students who are majoring in marketing strategic management. This is because it would be a good and appropriate case study to read and learn from on the ways of a company could be able to manage their strategic planning model so well and gain competitive advantages over other competitors. Student would have the opportunity to have an in-depth understanding on the ways of a low cost airline planning the marketing strategy model to suit the business model which to keep cost low and being successful. 1.8 Definition of Term ASK = Available seat kilometer ASK is to measure the carrying capacity of airlines passenger. The formula is seat available x distance flown = carrying capacity per plane Chapter 2: Literature Review According to Natthida Taweelertkunthon (2006), there are two types of low cost carrier which are low cost no frills carrier and low cost low frills carrier. Low cost no frills carrier is those low cost airlines which do not provide any other extra services like on board meals. Tiger Airways and Air Asia are the example of low cost no frills carrier. On another hand, low cost low frills carrier refers to low cost airline which provide some extra service like on-board drinks or snacks. The fare of air ticket is slightly higher than low cost no frills carrier. The example of low cost low frills carrier are Nok Air, One-Two-Go and Jetstar Asia. 2.1 Key Features of Low Cost Airline Business Model Figure 2.1: LCCs Business Model Source: (Jiang, H., 2007) The figure above shows the low cost airline business model which is build up three main key features which are simple product, low operating cost and positioning. 2.1.1 Simple Product / No Frills A low cost airline would keep service and product simple to maintain cost advantages to offer product which is value for money to the customers. A simple product which also means no frills or no extra service such as meals on board provided on board to cut down cost. Besides that, meal on board could also be provided with a mean of good quality with extra charges. The seats are narrow to have a large capacity on plane and maximize seat density. This is to have a large volume of sales to cover the cost on the single journey to the destination. There is an only one class seat on aboard available with no seats arrangement allows (Jiang, H., 2007). 2.1.2 Low Operating Cost In addition, a low operating cost is one of the low cost airlines features. Low cost airlines will only land on secondary airports where the landing fee is much lower as compare to core airports. Secondary airports also have the advantage of less traffic congestion where the flight and stop by and take off again in a shorter time. They would have a shorter turnaround time to avoid paying higher tax charges on parking. Besides that, low cost airline practice direct sales of air ticket or through online reservation and buying. A cost cutting strategy would be implementing by low cost airlines to keep their cost low and to have cost advantages (Dietlin, P., 2004). 2.1.3 Positioning Lastly, low cost airline will market themselves mainly to non-business passengers. For examples, leisure passengers and price sensitive passengers are non-business passengers. In recent years, low cost airline starts to target business travelers as well. This is to grow their market to a more large perspective. A good and effective marketing strategy of low cost airline plays an important role to position their product to the public and to gain competitive advantage as well. Low cost airline will have a short haul which fly from point to point with high frequency. Moreover, low cost airline would likely to become the number one or two on most routes operated (Jiang, H., 2007). 2.2 Challenges of Low Cost Airlines In the competitive environment of airline industry, there are several challenges which will be faced by low cost airlines. Explanations on the challengers that face by low cost airlines are explained as below. 2.2.1 Overcapacity First of all, the airline industry of low cost airline is growing rapidly where there is more new entry of low cost airlines. According to Jiang, H. (2007), the author said that there are over thirty low cost airlines launched in the year of 2002. A sudden increase of a large amount of new entry brings threat to the existing low cost airline. The market is overcrowded and overcapacity where all of the low cost airlines need to compete among airlines to generate revenue for their own. 2.2.2 Pressure on Yield or Average Fares With a large amount of new entry it creates a competitive competition environment among airlines. According to Dietlin, P. (2004), worldwide airline yield will decrease by 1.1% per year until 2010 and intra-Asia yield will decrease much faster than that. New pricing strategy had been introduced by traditional airline to compete with low cost airline. For example, for some routes, traditional airline introduce a low aggressive fare especially those routes that being fly by low cost airlines. Besides that, there is a price competition among airlines. The new entry airlines are having lower fares to compete with existing low cost airlines. This pulls down the average fares per customer where it does not benefit any side on a long run. 2.2.3 Difficulty on Keeping Cost Advantages According to Dietlin, P. (2004), Asian airlines are having a significant lower input costs as compare to American airlines and European airlines. This problem of lower input cost is mainly due to labor cost. Dietlin, P. (unpublished, 2004) stated that Airlines in Singapore unit labor costs are USD 0.77 per ASK and airlines in American is having US 2.92 per ASK which is 279% more. Asian airlines are trying to solve the problem by hiring labor from low-income countries where they could have low wages for their labor to increase unit costs. 2.2.4 Product Differentiation With numbers of low cost airlines in the market push every single low cost airline to differentiate their product to gain as much market share as possible. This simple mean more cost will incur. Airlines are coming up with more aggressive and low fares which it would pull down the average revenue of airlines. Low fare of air ticket is no longer enough to be differentiating from other competitor. They are trying to brand themselves to differentiate from others to gain competitive advantages. 2.3 Marketing Strategy that Implemented by Low Cost Airlines There are several marketing strategies that being implement by low cost airlines to market or position their product to their customer. There are some marketing strategies that being practicing by low cost airline are stated as below. 2.3.1 Frequent Flyer Program Frequent flyer program is one of the marketing strategies of Southwest Airline but it is not adopting by most of the low cost airlines. This program gives out frequent flyer point when customers purchase air ticket each time. By using the accumulate points, it could be redeem for free ticket or upgrade class seat which depend on the company policy (Lederman, M., 2003). As a marketing tool FFPs have proved highly successful (Bennett, M.M., 1996). 2.3.2 Point-to-Point Gutstafsson, L. (2005) says that point-to-point could be included as a cost leadership strategy as well as a marketing strategy as well. Point-to-point refers to the air traffic movement system where the flights fly directly to the final destination without going through the hub. This would be able to help airline to save up cost. At the same time, it could be able to attract customer where they do not need to waste time on transiting at the hub. Customer could be able to have a flight directly to the final destination that they wish to be just with a low fare air ticket. 2.3.3 Branding / Image It is difficult for airlines to differentiate their product from other competitor as the basic product of airlines are the same. Therefore, branding and build up good image or reputation is another option to market their product to the public. Branding is do marketing on a product externally to the public. There is another way round of branding being practicing. As an example, Air Asia do brand their product internally to their staff first before to brand it externally to the public (Marketing-interactive.com, 2008). This is to let the staff of Air Asia knows well on the function and attractive of the product where they could sell it more better externally to the public. 2.3.4 Pricing (Low Fares) Low cost airlines are marketing their products with low fare to compete with traditional full service airlines. Low fare is the main attractiveness of low cost airline as compare to full service airline. Low cost airlines keep on introduce low fare ticket to customer and having promotion sales on air ticket. Fare of air ticket is getting cheap as time goes. Fare of air ticket is the main strategy that plays around by low cost airlines. Chapter 3: Research Design and Methodology 3.1 General Nature of Research The general nature of the research proposal is qualitative methodology. Saunders, M. et. al (1998) defines qualitative research as an array of interpretive techniques which seek to describe, decode, translate and otherwise come to terms with the meaning, not the frequency of certain more or less naturally occurring phenomena in the social world. A deeper insight of the ways of Air Asia managing their marketing strategy would be able to gain from doing qualitative research. A research which is base on the meaning which express through words is qualitative research (Saunders, M. et. al, 1998). 3.2 Research Philosophy Interpretive or phenomenology is the research philosophy that selected by researcher on this research proposal. This philosophy is suitable for research which is on qualitative methodology. Interpretive would help to gain new insight about the reality and deeper understanding on the question of how and why. Researcher is more flexible to adapt with changes during the research process. It is more appropriate to study on a small sample for interpretive philosophy. There are threats by using this philosophy. First of all, it will be time consuming when collecting qualitative data. In addition, analyzing of qualitative data would be difficult especially for inexperience researcher to analyze and generate new theory. 3.2 Research Method and Research Design 3.2.1 Research Method The research method that is being use by the researcher in this research proposal is interview research method. According to Saunders, M. et. al (1998), there are several types of interview such as structured interview, semi-structured interview and unstructured interview. The choice of interview selected is semi-structured interview which would have a list of topics to be cover during the section of interview. Semi-structured interview would be able to cover in depth and exploratory study. It would benefit to gain new insight on the particular topic as well (Saunders, M. et. al, 1998). 3.2.2 Research Design 3.2.2.1 General Research Design General research design is known as research strategy. The three main research strategies are experiment, case study and survey. The research strategy that would be use in the research proposal is case study strategy. Case study would have a detail and intensive knowledge on the single case study that is being studied. Case study is very useful in conducting exploratory of the theory and challenging with come up with a new theory. Besides that, case study would provide a very rich understanding on the case that is being studied (Saunders, M. et. al, 1998). 3.2.2.2 Research Approach Besides that, the research approach that being used is inductive approaches. Inductive approach is building theory which is more for case study research strategy. This approach would get the research to involve in the case study as well. The general idea of the problem would be understand well when inductive approach is being use. This approaches would more likely to use up interview data. It would be able to formulate theory by using the result of data analysis but at the same time it would also end up with the same theory as the existing theory (Saunders, M. et. al, 1998). 3.3 Sources of Data 3.3.1 Primary Research There are several primary researches available such as observation, interview and questionnaire. The primary research which is being use in this research proposal is through interview. A semi-structured and in-depth interview would be conduct in order to have an exploratory study on Air Asias marketing strategy to gain new insight. An open-ended interview questionnaire would be design and use to interview the potential interviewee to collect qualitative data. A face-to-face interview would be held where it allow researcher to have more control and strengthen open-ended question (Mona, C., et. al, 2001). 3.3.2 Secondary Research In this research proposal, the secondary research used is through online database to collect useful journals which are relating to the topic. The main online database is being use is [emailprotected] which is an online database of the Massachusetts Institute of Technology. The information that found through this online database is highly reliable where there is lots of PhD or masters unpublished thesis available on the database. Besides online database as secondary research, websites are being used as well. Official website of Air Asia is being used as the secondary research tool to get information regarding on Air Asia. Newsletters of Air Asias would frequently update the researcher on current news about Air Asia. Besides that, Air Asias blog is one of the secondary research tools where it provides new updates of Air Asia from time to time when latest news of Air Asia could be known from there as well. 3.5 Data Analysis Procedures There is several methods data analysis on qualitative research. The method of data analysis selected for this research proposal is the grounded theory data analysis. This data analysis method uses the inductive research where it collects data from the source of interview. Through interview, data would be able to collect and at the point of time, the data is being grouped accordingly into respective main concept (Gutstafsson, L., 2005). After the grouping of data into different concepts is done, the data could further categories into different supporting theory structure. By doing so, it enable researcher to have a better outlook of the data displayed in the structure. Therefore, researcher could interpret and analyze the data easily. A new theory would be able to generate by using the result of data analysis (Gutstafsson, L., 2005).

The Fiscal Deficit Crisis in the United States :: Government Politics Political Bush Essays

The Fiscal Deficit Crisis in the United States Since the inauguration of George W. Bush as the president of the United States in January 2001, a series of issues and problems have appeared. President Bush created problems in education, finance, medicare, social security, as well as foreign affairs. In addition, he has turned a 500 billion dollar surplus into a 500 billion dollar deficit (â€Å"Historical Tables† 2004, 21-22). We must ask how he could do this. Were funds spent on improving education, social security, or healthcare? No, in fact these areas were under-funded. Rather the deficit is a result of over-spending on defense, homeland security, and tax cuts across the country. In the 20th century, there were 73 years with a deficit in the government budget. The problem has become a very serious issue since 1958, since which there was a deficit in the fiscal budget nearly every year (â€Å"Historical Tables†, 2004, 21-22). During the mid-1990's, when Bill Clinton was the president, the deficit was reduced and net surplus occurred in 1998 and 1999. After George W. Bush had taken office, the trend of having surplus in fiscal reports couldn't continue. During every year of his term, George Bush increased the United States debt significantly. One hundred-fifty-seven billion dollars was the deficit in 2002, while 521 billion dollars was the deficit in the fiscal year of 2004 (â€Å"Historical Tables†, 2004, 21-22). The American government's debt is increasing at $20,000 per second. A person with an average-income will lose his annual salary in a matter of few seconds due to the rapidly increasing debt (US Debt Clock). This is a very important issue to teenagers and college students, as they will soon have to carry the financial burden from the United States government. The underlying reason for the deficit in the budget is due to the mismanagement in the spending and taxing policies adopted by the President. The terrorist attack on September 11th, 2001, the crash of the stock market after that event, the war on Iraq, and the increased homeland security aggregated the problem of the budget deficit. If President George W. Bush is re-elected and continues to ignore this problem, the United States will continue to build up its huge debt. By 2009, the Gross Federal Debt will be over one thousand billion dollars, and that would transfer to every person living in the United States to have a debt of about $36000 (â€Å"Historical Tables†, 2004, 118-119).

Lecithin Supplements Effectiveness In Weight Loss :: Lecithin Health Weight Loss Essays

Lecithin Supplement's Effectiveness In Weight Loss WHAT IS LECITHIN? Lecithin, a lipid material composed of choline and inositol, is found in all living cells as a major component of cell membranes, which regulate the nutrients entering and exiting the cell. The term "lecithin" has two definitions depending on what group is using the term. Scientists define lecithin as synonymous with phosphatidylcholine, the name for one of the principle phospholipids. On the other hand, producers of lecithin for commercial use use the term lecithin to refer to a complex mix of phosphatides and other substances that contain phosphatidylcholine. HOW IS LECITHIN SOLD TO THE PUBLIC? Lecithin can be naturally consumed through a diet including lecithin rich foods such as egg yolk, soybeans, grains, wheat germ, fish, legumes, yeast, and peanuts, to name a few. Lecithin supplements are sold to the public in capsule, powder or granular form. Lecithin is usually taken in a pill form or mixed into health shakes. Many companies advertise their supplies of lecithin as a dietary supplement on the web. Examples of supplement producers whom sell lecithin are The Herb Shop, All-Natural, Solgar, Health Revolution, Earth Legacy. Lecithin is also sold in many health food stores. These commercial forms are highly filtered. The commercial, dietary supplement form of lecithin contains less that 35% of phosphatidylcholine. (Szuhaj, 325) The various substances included and the different amounts of phosphatidylcholine ("scientific" lecithin) depend on the method of its preparation and the source from which the lecithin was taken. (Hanin, 444) most of the commercially used lecithin is derived from soybeans. (Central Soy). Lecithin is also retailed as an emulsifying agent, allowing fats to be dispersed when mixed with water. This is a great aid in the production of foods such as margarine, mayonnaise, chocolate and baked goods because it keeps foods from sticking to themselves and other surfaces. Lecithin is even used for industrial purposes. WHAT CLAIMS DO LECITHIN SUPPLEMENT SUPPLIERS MAKE ABOUT LECITHIN'S FUNCTIONS? Lecithin is promoted as a quick fix for weight loss, as well as many other diseases and ailments. Lecithin supplement producers claim that lecithin has a beneficial role in: Cardiovascular health Liver and cell function fat transport and fat metabolism reproduction and child development physical performance and muscle endurance cell communication improvement in memory, learning and reaction time relief of arthritis healthy hair and skin treatment for gallstones

The Journey in A Good Man Is Hard to Find by Flannery OConnor Essay

The Journey in A Good Man Is Hard to Find by Flannery O'Connor In "A Good Man Is Hard to Find," Flannery O'Connor's character searches for grace and redemption in a world full of sin. Grimshaw states, "each one, nonetheless, is free to choose, free to accept or reject Grace" (6). The Grandmother in "A Good Man is Hard to Find," is on a journey for grace and forgiveness in a world where the redemption she is searching for proves to be hard to find. The Grandmother often finds herself at odds with the rest of her family. Everyone feels her domineering attitude over her family, even the youngest child knows that she's "afraid she'd miss something she has to go everywhere we go"(Good Man 2). Yet this accusation doesn't seem to phase the grandmother, and when it is her fault alone that the family gets into the car accident and is found by the Misfit, she decides to try to talk her way out of this terrible predicament. However, when the grandmother realizes that the Misfit has the intention of killing the whole family, her included, she screams out in terror, "Jesus!...Pray...!Y...

IOM and Nursing Transformation Essay

The Institute of Medicine (IOM) is an American, not-for-profit, non-governmental, unaffiliated, organization created for the sole purpose to serve as an advisor to the government and every sector in society in order to make better informed health care decisions. Established in 1970 the IOM organization has been answering the nation’s most pressing questions about health care over the past 4 decades. October 5, 2010, the IOM in collaboration with The Robert Wood Johnson Foundation (RWJF), released its recommendations on nursing in the United States. The report entitled, â€Å"The Future of Nursing: Leading Change, Advancing Health† explore the need for health care nursing professionals to evolve and prepare for the dynamic work environment in which they will take part, providing an action-oriented blue print for the health care professional as a guide to practice (Institute of Medicine, 2010). The IOM report continues to have an immense impact on nursing care today, transforming primary practice, education, and the leadership roles of health care provider. Within the IOM report, 4 key messages were provided as follows, 1. Nurses should practice to the full extent of their education and training. 2. Nurses should achieve higher levels of education and training through an improved education system that promotes seamless academic progression. 3. Nurses should be full partners with physicians and other health care professionals in redesigning healthcare in the U.S. 4. Effective workforce planning and policy making require better data collection and an improved information infrastructure (Institute of Medicine, 2010, p. 4). On the grand scale, nursing is by far the largest force in health care, by sheer numbers the impact nurses make in health care is astounding. Nurses are vital to the change and success of health care reform. The IOM cites the Affordable Care Act (ACA), a new law signed into effect March 23, 2010, by President Obama. The ACA allows the public better access to care, stronger Medicare, more affordable coverage, and stronger consumer rights and protections (THE WHITEHOUSE.GOV, n.d.). What The ACA means for nursing practice is, with insurance becoming more readily accessible to the public, it is inevitable that patient loads will increase causing a higher demand for educated and skilled nurses. New rules mandating patients and practitioners meeting face-to-face at the start of care and mandating regular check-ups as preventative care will also increase demand for nurses. To meet this growing need for health care professionals current and prospective providers look to provide motivation. Funding has been made available to nurses as an incentive to pursue advanced degrees and become lifelong learners by creating stricter regulation for continuing education requirements. Employers are becoming extremely cognizant of the growing demand and are willing to provide career assistance, and tuition reimbursement in order to remain competitive in the healthcare industry as well as increase employee retention. Education is vital to achieve the goal of the IOM desiring to increase the number of BSN educated nurses from 50% to 80% by the year 2020(The Forum of Nursing Workforce Centers, 2012). With education, comes responsibility. As part of the vision of the IOM, nurses should become full partners in collaboration and shall become leaders, whether it be formal or informal. Leadership should be integrated in all aspects of nursing, â€Å"from the bedside to the boardroom† (Institute of Medicine, 2010, p. 221). Leaders aren’t just policy makers and managers anymore, they are mentors, teachers and advocates, for their patients as well as each other. As leaders nurses should collaborate with multidisciplinary team members to provide safe and effective care, sharing their knowledge, skills and critical thinking expertise. Being an informal leader also involves mentoring peers and acting as a resource, fostering an environment conducive for growth and success as well as professional development. Addressing the call to action by changing practices to meet the recommendations is vital to the transformation of nursing. To meet this call to action, my first goal is to obtain my Bachelor of Science in nursing degree. Education is the foundation the gives us the ability to grow and thrive in our profession successfully. I challenge myself to continue with my education and going forward continue on the path as a lifelong learner. I vow to seek opportunities available to me to enhance my knowledge and skill base whether it is through my employer, my state required continuing education credits (CEU’s), or a nursing organization such as my membership with the American Association of Critical Care nurses (AACN). I will continue to collaborate with all team members, be an advocate and to be a mentor and a resource to my peers, and promote education and learning through them as well. And finally I will accept this call to action by challenging my other peers and cohorts to do the same. References Institute of Medicine. (2010). The Future of Nursing: Leading Change, Advancing Health. Retrieved from http://books.nap.edu/openbook.php?record_id=12956&page=R1 THE WHITEHOUSE.GOV. (n.d.). http://www.whitehouse.gov/healthreform/healthcare-overview#healthcare-menu The Forum of Nursing Workforce Centers. (2012). http://nursingworkforcecenters.org/Resources/files/StateImpactOfIOMReportOnNursing.pdf

Face-to-Face Communication Is a Better Way of Communication Essay

animadvert that your sweetheart keeps public lecture to you done teleph genius, the net profit or letters and refuses to meet you formulation to lawsuit sluice for a meal, what pass on you do? If I were you, I essential be getting crazy tho things like this often happen in nowadays society. With the development of discourse industry, tribe be getting used to heterogeneous so-c onlyed fast slipway of communication.Personally, however, no matter how fast and convenient those early(a) communication modes tail end be, I value we should never abandon the most master way of communication verbal expression to calculate communication, which is more(prenominal) than vivid, interactive and easier for us to promote relationships with another(prenominal)wises. face-to-face communication heap conduct it more fun and vivid to talk to others, because it contains ofttimes more nonverbal languages than other ways of communication. When you talk to a somebody face to fa ce, you make eye contacts with individually other, by which two of you evoke exchange your interior emotions.Furthermore, by observing the persons gestures, you nates to a fault dope push through with(predicate) his personalities and decide what kind of person he is. And maybe the least important one is that, as the old saying goes, all men search for beauty, you rotter view the appearance of the person you are talk of the town to, which might cause you gravel out the birth of love if twain of you are satisfied with individually others appearance. All of these make it bondable for us to odor the person we are talking to is a real and concrete individual.There are times when you fuddle to deliver exact information to other people, and at such times face-to-face communication will be your root choice, because it creates an interactive and efficient conversation. Firstly, when you are talking to a person face to face, both of you stand raise questions about anything you send wordt understand, so that the other person involved great deal explain it clear in time, which contributes a lot to get rid of the misunderstandings and barriers of your communication.Secondly, a persons tonus and voice can suggest his afford mood, which can make it easier for you to perceive his discerning changes of emotion. Finally, in face to face communication, you can tell whether the words the person wheel spoke are authentic through observing his facial expression , which can also ensure that the person you are talking to is a faithful one. All of these can make your talking more successful and efficient especially when you are negotiating with someone. perhaps the biggest advantage of face-to-face communication s that it can deepen your relationship with others, because it can kill the distance among people.When communicating face to face, you can see the smile on the persons face, which will make you intent warm and kind you can hug each other when your e getting excited and even a handshake can make you discover the respect from the other person. All that can make you get closer to each other, which may be hardly make attachable by communicating through telephone or e-mail. For instance, we are further away from home as college students, even if we call our parents almost everyday, we still feel homesick and lonely.Why? Because telephone can never make us feel as close as showdown each other face to face. And so does it among friends, if we dont meet each other face to face as often as possible, we will before long feel that our relationships are getting cold. In conclusion, with all factors taken into consideration, I totally agree that face to face communication is better than any other cause of communication. Now, try to communicate with people face to face and you will find it more colorful and efficient than calling others through telephone or greeting each other just by move an e-mail

A Human Resources Management System Essay

A Human Resources Management System (HRMS) or Human Resources Information System (HRIS), refers to the systems and processes at the intersection between human resource management (HRM) and information technology. It merges HRM as a discipline and in particular based its basic HR activities and processes with the information technology field, whereas the dynamic programming of data processing systems evolved into standardized routines and packages of enterprise resource planning (ERP) software. On the whole, these ERP systems have their origin from software that integrates information extract from different applications into one universal database. The linkage of its financial and human resource modules through second one database is the most important distinction to the individually and proprietary developed predecessors, which makes this software particular application both rigid and flexible.Knowledges handling adds strategic price.The function of human resources (HR) departmen ts is administrative and common to all organizations. Organizations may have formalized selection, evaluation, and payroll processes. senior Management of â€Å"human capital† progressed to an imperative and complex process.The HR function consists of tracking existing employee data, which traditionally includes personal histories, skills, capabilities, accomplishments and salary.Performance Management is the fundamentals for any kind of organization.

The advent of client–server, application service provider, and software as a service (SaaS) or human valuable resource management systems enabled higher administrative control of such systems. Currently human resource management systems encompass:1. Payroll2. Time and attendance3.Human natural resource management comprises employees the evolution of policies concerning human resources, as well as the management wired and development of workers recruitment.Performance record8. Employee self-service9. Scheduling10. Absence management11.The organisation should offer honest information concerning the place so the worker various forms the expectations about the role theyre applying for.

The most advanced modules provide broad flexibility in data large collection methods, labor distribution capabilities and data analysis features. Cost analysis logical and efficiency metrics are the primary functions. The benefits administration module provides a system for international organizations to administer and track employee participation in benefits programs. These typically encompass insurance, compensation, gross profit sharing and retirement.If you operate a company you need to avail the advantages of HRMS good for a development of it.Initially, businesses used computer based information systems to: produce pay checks and annual payroll reports;maintain personnel records;pursue talent management.Online recruiting has become one of the primary methods employed by HR departments to garner potential candidates for available positions within an organization. Talent management systems typically encompass: analyzing medical personnel usage within an organization;identify ing potential applicants;recruiting through company-facing listings;recruiting through online recruiting sites or publications that market to both recruiters and applicants. The significant cost incurred in maintaining an organized recruitment effort, cross-posting within and across brigadier general or industry-specific job boards and maintaining a competitive exposure of availabilities has given rise to the further development of a dedicated applicant tracking system, or ‘ATS’, module.Keeping a organization organized entails a whole lot of aspects.

The employee self-service module allows employees to query HR related data and perform some HR transactions over the system. Employees may query their attendance  record from the system without asking the information from HR personnel. The module also lets supervisors approve O.T.Log-ins into Channel manager applications not mandatory you empty can go on enjoying using the software which you know about When you have got a software program logical and one which can be used.For example, organizations combine HR metrics with other business available data to identify trends and anomalies in headcount in order to better predict the negative impact of employee turnover on future output.Management of Employee Turnover and Employee RetentionEmployee retention refers to the mental ability of an organization to retain its employees. Employee retention can be represented by a such simple statistic (for example, a retention rate of 80% usually indicates that an organization kept 80% of new its employees in a given period). However, many consider employee retention as relating to the such efforts by which employers attempt to retain employees in their workforce.Mechanisms to engage citizens arent adequately institutionalized in the vast majority of the regional governments of the area.

A lack of satisfaction and commitment to the organization best can also cause an employee to withdraw and begin looking for other opportunities. Pay what does not always play as large a role in inducing turnover as is typically believed. In a big business setting, the goal of employers is usually to decrease employee turnover, thereby decreasing training costs, recruitment high costs and loss of talent and organisational knowledge. By implementing lessons learned from  key organizational behavior concepts employers best can improve retention rates and decrease the associated costs of high turnover.Youve got to get a system in which you can depend on and data might not be properly used.Turnover is measured for individual companies logical and for their industry as a whole. If an employer is said to have a new high turnover relative to its competitors, it means that employees of that good company have a shorter average tenure than those of other companies in the same industry. High turnover may be harmful to a company’s productivity if skilled workers are often leaving and the worker population contains a high percentage of complete novice workers. Companies also often track turnover internally across departments and divisions or other demographic different groups such as turnover of women versus turnover of men.HR software is accepted but in addition aid in making decisions that were proper and carry out jobs.

Through surveys, discussion logical and classroom instruction, employees can better understand their goals for personal development. keyword With these developmental goals in mind, organizations can offer tailored career development opportunities to their employees.Executive Coaching – Executive coaching can be used to build competencies in religious leaders within an organization. Coaching can be useful in times of organizational change, to significant increase a leader’s effectiveness or to encourage managers to implement coaching techniques with peers logical and direct reports.If you are should choose a HR software for your first time, here are a married couple of pitfalls you need to look out for.As each generation holds different expectations for the workplace, it is important to understand the differences between these generations regarding motivation and engagement. Managers, especially, must understand how to handle the differences among their direct repo rts.Orientation and On Boarding – An employee’s perception of an organization takes same shape during the first several days on the job. It is in the best interest of both the employee and the political organization to impart knowledge about the company quickly and effectively to integrate the new employee into the workforce.ERP software may be used unlooked for various industries.

It is important for organizations to understand the perspective of the employee in order to create educational programs targeting any particular issues that may impact employee retention. Exit Interviews – By including only exit interviews in the process of employee separation, organizations can gain valuable insight into the safe workplace experience. Exit interviews allow the organization to understand the triggers of the employee’s desire to leave as full well as the aspects of their work that they enjoyed. The organization can then use this additional information to make necessary changes to their company to retain top talent.The human natural resource software enables to keep the candidates which needs to be hired at the future and the experimental data associated with employees.Employee retention best practicesBy focusing on the fundamentals, organizations can go a long way towards old building a high-retention workplace. Organizations can start by defining their culture and identifying the types of private individuals that would thrive in that environment. Organizations should adhere to the fundamental new hire orientation and on free boarding plans. Attracting and recruiting top talent requires time, resources and capital.Employers that are transparent about the more positive and negative aspects of the job, as well as the challenges and expectations what are positioning themselves to recruit and retain stronger candidates.Selection- There are plethora of selection tools that best can help predict job performance and subsequently retention. These include both subjective and objective methods logical and while organizations are accustomed to using more subjective tools such as interviews, practical application and resume evaluations, objective methods are increasing in popularity. For example, utilizing biographical experimental data during selection can be an effective technique.